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Author(s): Jack A Chambless
Some people would rather perform root canal surgery on a rabid wolverine than sit through a discussion of Federal Reserve policies.
Author(s): Robert Willey, Stan D Renard
Introduction to the Music Industry: Southwestern Edition covers the present state of the music and entertainment industry and how it has evolved over time. Students learn how music is recorded, marketed, licensed, and performed. In addition, it contributes to the development of the music and entertainment industry in the southwest by identifying and reporting on special opportunities in the region. The foundation in music industry practices and pointers toward new opportunities help students understand the business and where they might fit in.
Author(s): Angela Vaughan, Brett Wilkinson
Educational Psychology for Learners is the ideal text for First-Year Seminar programs that recognize the need for first-time college students to engage in rigorous intellectual discussion based on theory and current research as a means to support students’ academic growth, personal development and integration into the scholarly community. In addition to the relevant theories and research, there is an emphasis on the application of key psychological concepts such as motivation, knowledge acquisition, and self-regulation directly into their educational experiences i
Author(s): Robert E Pickford
This compact little book offers a simple but admittedly unorthodox approach to spotting and addressing sentence-level errors, a method that requires no previous knowledge of the terms and rules of formal grammar and usage. In a nutshell, all writers signal meaning in just seven ways, and the book's chapters explain and demonstrate those ways while showing writers how spot problems and come up with remedies.
Author(s): Joseph Basso, Randall Hines, Suzanne D FitzGerald
Research indicates that those hiring strategic communicators value writing as the number one desired skill in any level of new employee. The Writer's Toolbox: Blueprints for Successful Communicators gives students the tools needed to succeed in the dynamic strategic communication field!
Author(s): Paul Gannon
Human society has never before faced challenges like the present. Population has more than doubled since 1970; currently over 7 billion and growing fast. Much of this growth occurs in regions with developing infrastructure, placing increasing demands on natural resources and taxing ecosystem services. Coupled with continued growth in more developed, and more demanding regions, global energy consumption is projected to increase nearly three-fold by mid-century.
Author(s): Elizabeth Jordan
Small Footprint Big Impact is an accessible, user-friendly, resource for non-majors who are interested in examining environmental problems and solutions. The book accelerates major environmental issues to the forefront of discussion and offers insight that enables students to think critically and make informed decisions about such issues. It comprehensively and candidly examines issues from both a scientific and social justice standpoint. Students learn the impact of human consumption and lifestyle on the planet, and who bears the brunt of it.
Author(s): Kenneth Thompson, DAVID STRUTTON
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don’t.
Author(s): Janice Speshock
This publication is a microbiology laboratory manual designed for a one-semester, college undergraduate education. The manual is designed to be self-guided so that the students can learn and discover on their own time. All college majors requiring a microbiology laboratory course will benefit from this publication. This manual contains a series of experiments designed to build a student’s knowledge and mastery of microbiological laboratory techniques.