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Author(s): Kenneth Thompson, DAVID STRUTTON
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don’t.
Author(s): Janice Speshock
This publication is a microbiology laboratory manual designed for a one-semester, college undergraduate education. The manual is designed to be self-guided so that the students can learn and discover on their own time. All college majors requiring a microbiology laboratory course will benefit from this publication. This manual contains a series of experiments designed to build a student’s knowledge and mastery of microbiological laboratory techniques.
Author(s): Chyi-Lyi Kathleen Liang
Dollar Enterprise, an award winning program using $1 seed money per person, was the first and the most comprehensive entrepreneurship curriculum in the U.S. that integrates experiential learning and service-learning concepts into 3-month learning environment. This book describes step-by-step guidance for educators, program leaders, or other service providers to stimulate entrepreneurial learning for aspiring and nascent entrepreneurs across cultural, ethnicity, and learning ability.
Author(s): Perry Goldstein
Rudiments of Music covers the basics of Western classical tonal music theory, though it is applicable to a broad range of other music as well. Written for the beginner, experienced musicians who want to learn the fundamentals of tonal theory will also find it useful. The book covers basic notation of pitch and rhythm, major and minor keys, intervals, chords, harmony, and other concepts essential to a fundamental understanding of tonal music. Students are guided in the composition of melodies and melodies with chordal accompaniment.
Author(s): Stanley Brown
Movement is a fundamental characteristic of life. Understanding the meaning of movement in the full context
of human endeavor is central to improving the quality of human experience, of life itself. Fundamentals of
Kinesiology showcases the transdisciplinary nature of the academic field of study centered on movement,
physical activity and sport. Three major sections of the book provide a comprehensive treatment of this diverse
academic field through detailed studies of the many disciplines and professions constituting kinesiology.
Author(s): Mark P. Hanebutt
The face of journalism has changed. The evening news is rife with personality, commentary, and political polarization. Blogs are doubling as news sites, and anybody with a cell phone thinks he's a journalist. Citizens say they can no longer tell fake news from real news, fact from opinion. As a result, trust in the media has plummeted at a time when the world needs more and better information than ever before.
Author(s): Warren Franke
New Edition Coming Soon!
Principles of Exercise Prescription helps students cultivate skills that are required for developing exercise prescriptions, or exercise programs, for clients. This guidebook ties in concepts from related health and wellness subjects, prepares students to pass a professional certification examination, and also enables them to help their clients live healthier lives—three facets that are critical to professional development in this career field.
Author(s): Cohick Mikel , James Richards, GIAN ARYANI
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.
