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Author(s): RICHARD A. WILBER
Media Matters presents undergraduate students with the essential information and tools needed to become media literate and more critical in their media consumption. Spanning traditional print books to modern mass-media systems, Media Matters utilizes an engaging opening narrative to each medium followed by an easily accessible, informative text.
Designed for introductory mass communication courses, Media Matters:
Author(s): Cheryl L Bonner, Susan Musich
Your Career Planner was designed with an APP in mind – it is a tool, it is a self-contained program, and it is user friendly. This text is meant to provide you information and give you ways in which to put that information to use.
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Alfred Mueller
The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy….
Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,000 years. Readings in the History of Rhetoric provides students access to primary texts from each era that propelled the rhetoric field forward, invited responses, critiques, invectives, and epideictics from others.
Author(s): Nazan Haydari, PRU HOLMES
Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, theories, and analytical tools that can be used to productively understand and/or resolve the issues presented in each case study.
Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
The Recipe for Success in Restaurant Management…
Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.
Written by a diverse collection of restaurant industry and education experts, Restaurant Management: A Best Practices Approach:
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Maria Brann
Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and utilizing various methodological and theoretical approaches, readers are exposed to real world health complexities and challenged to consider multiple perspectives and resolutions to the cases.
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.