Complete Public Relations: Contemporary Practice

Author(s): Anthony Fulginiti, Joseph Basso, Suzanne D FitzGerald

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategi...

Win, Lose, or Draw

Author(s): Karen Holmes

Win, Lose, or Draw is a non-algebra based math course that fulfills a general education mathematics requirement. The class structure is discovery-based with students working in groups rather than lecture-dependent, appealing to students for whom math is not a strength.   The theme of the course invo...

Rooted in TESOL: Language, Culture, and Theories

Author(s): Lena Shaqareq, Tia Kimball

Rooted in TESOL: Language, Culture, and Theories is a roadmap for general K-12 educators who have “nonmainstream” students. Teachers will learn the very least they need to know to teach students from other cultures and will learn to understand what they can expect from non-native English learners. B...

Information and Enterprise Systems in Today's Businesses

Author(s): Thomas Case, Michael Cuellar

Information and Enterprise Systems in Today’s Businesses establishes a strong focus on enterprise systems, their roles in supporting and integrating business processes, as well as the challenges and opportunities that come alongside. In addition, this publication discusses disruptive technologies an...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

Readings In US History: African-American Emphasis

Author(s): Keith Heningburg

Readings In US History: African-American Emphasis provides a deep dive into monumental points of U.S. history. The text specifically focuses on the African-American perspective, and readings are centered around the African-American experience. The readings cover important points in U.S. history, inc...

Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also ...

Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...

Elementary School Teaching: Plan, Teach, Inspire

Author(s): Elaine Pierce Chakonas

Elementary School Teaching: Plan, Teach, Inspire prepares future elementary school teachers to plan instruction and teach diverse learners in today's classrooms.  Special focus is given to teaching students with a variety of needs and abilities, including English language learners, students with dis...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...