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Author(s): David Betounes, Mylan Redfern
NOTE: This version of the authors’ calculus book was previously titled: “Calculus: Concepts & Calculations.” It is identical to the authors’ present title: Calculus, but has in addition the Maple code and Special-Purpose Maple procedures to produce the animations and figures that are an essential dynamic part of the book. While the Maple code in this book is unobtrusive and may be ignored when reading, some instructors and students may prefer not to have it.
Author(s): Robert A Brymer, Rhett Brymer, Lisa N. Cain, Marissa Orlowski
*Features updated information related to Pandemics and other industry disruptions
Author(s): David A. Foster, David Hacker, Ann G Harris
The National Parks of the United States preserve our nation's iconic landscapes and some of the finest examples of geologic heritage. From glaciers to caves, volcanoes to canyons, or mountains to coral reefs, the nation's geologic features and landforms have been an important part of the American experience throughout its history. The geologic features found in our national parks are a testimony to the Earth’s complexity and dynamic nature; a planet that has been in a continuous state of change since its origin 4.6 billion years ago.
Author(s): Alan Jay Zaremba
New Second Edition Now Available!
Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interaction.
The NEW Second Edition of Sports Communication: Dimensions, Theory, Applications, and Culture:
Author(s): Sally Vogl-Bauer
When it comes to interpersonal communication ethics, ignorance is not bliss.
We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others.
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Greg Metz , Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practices. The book is infused with the following features:
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
