Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Essentials of Economics: A Fundamental View

Author(s): David A. Dieterle

Essentials of Economics: A Fundamental View provides essential economic concepts and serves as a primer on becoming an economically literate citizen. This publication gives the reader the tools necessary to analyze any economic situation and to be a more economically educated voter, citizen, produce...

Starting Your Career in Sport, Entertainment and Venue Management

Author(s): Steven Taylor, Matthew Garrett

Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...

Essential Biology: An Applied Approach

Author(s): Peter Daempfle

Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...

Gangs

Author(s): Mario L. Hesse, Christopher J. Przemieniecki

Explore the gang phenomenon with respect to the core components of the criminal justice system: the police, the courts, and corrections.Gangs specifically and sufficiently covers essential gang topics as well as groundbreaking information on new topics. This text presents a traditional and brief ove...

So You Want to be a CSI?

Author(s): Susan Clutter, Leggie Boone, David McGill

Crime scene investigation isn't an academic, cut-and-dry process. There is no set of ideal procedures that universally applies to all crime scene processing. Isn't it time for a textbook that reflected that?So You Want to be a CSI? presents Crime Scene Investigation as students would encounter it in...

Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...

Human Trafficking: Intelligence and Investigation

Author(s): Heather Zurburg King

Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...