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Meetings, Events, Expositions & Conventions: An Introduction to the Industry
Author(s): George G Fenich, KRISTIN MALEK
The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.Meetings, Expositions, Events, and Conventions: An Introduction to the Industry provides a broad overview of ...Cases and Materials on California's Political and Election Laws
Author(s): Chris Micheli
California’s political and election laws have been in place for decades and there is an extensive number of statutes and appellate court decisions in these areas. The state’s political laws began in earnest with the voters’ adoption of Proposition 9 in 1974, which established the Political Reform Ac...Topics in Introductory Statistics
Author(s): Martha Goshaw
Topics in Introductory Statistics is intended for an introductory course at the 100 level and assumes just a basic elementary algebra background. The book is written in a module/topic format. The material to be covered is divided into three modules, much the way tests might be given. Module 1 cover...Lectures in Financial Management
Author(s): YE CHEN
This book is a simplified version of introduction to finance, compared to other financial management or corporate finance books which have more than 600 pages. It contains essential concepts, knowledge points, and applications of finance theory to be covered in one semester's timeframe. Other distin...How To Write A Winning Marketing Plan
Author(s): Robert Powers
This document describes a process to create a successful marketing plan. It starts with a SWOT analysis to identify important opportunities and threats, which provide context for the plan. The process continues step by step from recommendation of the target market all the way to promotion.The docume...The Elements of Mediation: Conflict Resolution 101
Author(s): Sharon C Leviton, James L Greenstone
We would like to acknowledge the helpful comments and suggestions of the following: Susanne C. Adams, The Mediation Group, Inc.; Richard Evarts, Settlement Consultants International; W. Rodney Fowler, University of Tennessee at Chattanooga; James R. Mahalik, Boston College; Mary Finn Maples, Univers...Pagination
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