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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Fitness and Your Health
Author(s): David C Nieman
Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the...
Introduction to the Caribbean: Diversity, Challenges, Resiliency
Author(s): Camille Hernandez-Ramdwar
Introduction to the Caribbean is a stand-alone text that is designed to challenge common misperceptions about the Caribbean and provide a solid grounding for an understanding of the region. It is interactive, with links to audiovisual content and relevant websites, and covers topics such as the Indi...