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Public Speaking in a Diverse Society
Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax
For even the most successful business executives, political leaders, and entertainers, the process of giving a speech can be a frightening and humbling experience.Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, Public Speaking in a Diverse S...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Introducing Communication: A Digital Learning Experience
Author(s): Matthew Barton, Jonathan Holiman
New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication. The turn-key course package promotes active learning and indepe...
Introduction to the Caribbean: Diversity, Challenges, Resiliency
Author(s): Camille Hernandez-Ramdwar
Introduction to the Caribbean is a stand-alone text that is designed to challenge common misperceptions about the Caribbean and provide a solid grounding for an understanding of the region. It is interactive, with links to audiovisual content and relevant websites, and covers topics such as the Indi...
Fitness and Your Health
Author(s): David C Nieman
Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the...
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Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence
Author(s): Mary-Lou Galician
New Third Edition Now Available! This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates. The book’s multidisciplinary perspective is grounded in Galician’s unique...
An Examined Life
Author(s): Octavio Roca, Matthew Schuh