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Health Communication in Everyday Life
Author(s): Linda C Lederman, Gary Kreps, Anthony Roberto
We are all health communicators - whether it is interacting with our medical practitioners, wearing a fitness tracker, giving encouraging words to a friend or family member, or searching for health information online. Health Communication in Everyday Life introduces students to health communicati...Selling in the Sport Industry
Author(s): David Pierce, Nels Popp, CHAD MCEVOY
With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself. Selling in the Sport Industry is a groundbreaking publication and is the only book...Marketing for Sport Business Success
Author(s): Brian Turner, Kimberly Miloch
The field of sport marketing is growing…. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Comb...Casing Crisis and Risk Communication
Author(s): Corey Liberman, Dariela Rodriguez, Theodore A Avtgis
Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse. Casing Crisis and Risk Communication explores specifi...Workbook to Accompany Straight Talk About Communication Research Methods
Author(s): Christine S Davis, Brandy Stamper, Sayde Brais
The Straight Talk about Communication Research Methods Student Workbook is intended to accompany Christine S. Davis and Kenneth A. Lachlan’s Straight Talk about Communication Research Methods (3rd edition). This workbook is designed to allow students the opportunity to practice the knowledge and...Communicating in Your Personal, Professional and Public Lives
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...Casing Sport Communication
Author(s): Diana Tucker, Jason S Wrench
Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...Introduction to Sport Management: Theory and Practice
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of t...Case Studies in Intercultural Dialogue
Author(s): Nazan Haydari, PRU HOLMES
Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, the...Readings in the History of Rhetoric
Author(s): Alfred Mueller
The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy…. Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,00...Pagination
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