Search Results: 20 of 52
Author(s): Rani Vajravelu
Ethnobotany: A Modern Perspective focuses on the indigenous plants and their impact on modern society. It discusses more than 260 plants that originated in different parts of the world and how they relate to human lives every day. This comprehensive text is built on the indigenous plants used around the world as food, beverage, medicine, narcotics, shelter, and clothing, along with their applications elsewhere. It refers to each plant by its common name, scientific name, and the family to which it belongs.
Author(s): M. Nia Madison
New Edition Now Available!
We are constantly surrounded by ubiquitous, living organisms too small to be observed by the naked eye. Some of them are beneficial to us. They may serve us as part of our normal microflora competing with and inhibiting the growth of pathogenic microorganisms. Pathogenic and opportunistic microorganisms can cause sickness and diseases in humans, animals and plants. Microbiological techniques enable us to view and study these fascinating creatures.
Author(s): Carolyn Hulme Turner
Introduction to Business Analytics is designed with two goals in mind, readability and affordability. All professors know how difficult it is to get students taking required courses to read the textbook. I assign a few topics at a time within each chapter for them to read. It helps to place those “Topics of the Day” on the board so students become accustomed to the vocabulary. It was written in such a fashion that even students with an aversion to mathematics can understand it. It doesn't require students to be completely proficient in JMP, but it doe
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Barbara Bullington
Copy editing requires a desire to a talent for closely and quickly scrutinizing each word of copy. Copy editors rely on trusted resources to help when making decisions about what to edit and how. A Guide to Copy Editing and Design is designed to be a trusted resource for the beginning copy editor as well as an introductory guide to layout and design.
