Search Results: 70 of 2418
Author(s): Michael Collins
The delivery of an exceptional customer experience is critical to the long-term success of a hospitality enterprise—whether that enterprise is a full-service, luxury resort or a select-service, economy hotel.
Author(s): Maria Brann
Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and utilizing various methodological and theoretical approaches, readers are exposed to real world health complexities and challenged to consider multiple perspectives and resolutions to the cases.
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood
Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations.
Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication:
Author(s): Marsha Fralick, Seth Batiste
The 9th edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interests and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete their education. It provides the basic skills for success in college and throughout life.
College & Career Success:
Author(s): Kevin Rawls
Our society is looking for ways to bring together conscience and consumption. The rise of social entrepreneurship and social enterprises represents the growth of a business model that leverages market forces for sustained, positive, social impact.
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication!
The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication enables and empowers the reader to control and manage this powerful form of communication more effectively.
Author(s): Marsha Fralick, Seth Batiste
9th Edition Now Available!
College and Career Success Concise 9th Edition is designed for one-two unit courses or for developmental students who need more time to read the material. It will help students have a successful journey through college and into their career with career planning and academic skills that will help them to successfully complete their education.
College & Career Success:
Author(s): George G Fenich, KRISTIN MALEK
The meetings, expositions, events, and conventions (MEEC) industry continues to grow and garner increasing attention from the hospitality industry, colleges and universities, and communities.
