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Subtle Patterns of Social Influence in Interpersonal Relationships
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Abstract When researchers study persuasion, they often focus on the explicit messages people use to influence others. But sometimes it is what goes “unsaid” that can be just as powerful as what is “said.” For example, thinking back to your childhood, it was probably the more subtle unspoken norms...
Computational Thinking with Python: An Introductory Approach to Python Programming
Author(s): Reginald Bolman, AINGARAN BALA RAMAN
This text introduces the foundations of computational thinking: a novel approach to computer science problems which provides the tools to reduce complicated problem statements into simple-to-understand statements. This text radically redefines how introductory Python programming courses are structur...
Vascular Plant Taxonomy
Author(s): Zack E Murrell, Emily Laura Gillespie
Vascular Plant Taxonomy excites and encourages students to extend their own studies in the myriad of directions that attract their curiosity. It gives the reader a sense of accomplishment that the ever-broadening field of taxonomy is within their grasp. Vascular Plant Taxonomy is the only trul...
A Student Guide to SPSS
Author(s): Carrie Cuttler
The 3rd edition of A Student Guide to SPSS provides easy to follow step-by-step instructions on how to compute introductory and advanced statistics using one of the most popular statistical software programs in psychology, business, education, and other social sciences. Written in a non-intimidating...
Becoming Global Citizens: A Handbook for International Media and Communication
Author(s): Jennifer Braddock
Becoming Global Citizens: A Handbook for International Media and Communications is a turn-key customizable online course package that introduces students to the global media environment and provides them with opportunities for expanding their own views and perspectives on the world and their role in...
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Majoring in Psychology: A Realistic Preview of School and Work
Author(s): Cynthia L. S. Pury, Fred S. Switzer III, Peggy J. Tyler
Psychology is the sixth most popular undergraduate major in the U.S, with almost half a million majors on college campuses across the country. But do new students really understand what psychology majors study and accomplish? Do they know what jobs they will be prepared for with their degree? Do the...
A Social Mess
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Abstract When a university coach is encouraged to use social media, his inappropriate sense of humor and unfamiliarity with Facebook gets him into trouble. Fans and relatives of the players push back through social media creating a public relations nightmare for the university. , basic_html
Persuasion and Unpopular Brands: Advocating for a Polarizing Group
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Sample Congratulations! As a result of your fine work in this class, you have been offered a position as a brand ambassador for your campus. Brand ambassadors are individuals who work “at the grass roots level of marketing campaigns to deliver messaging to individuals on a word of mouth basis” (b...