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Author(s): Sean Brierley
New Edition Now Available!
Communication is an integral part of our everyday life. Every day, everybody creates and receives communication, and content, and receives communication, or content. Being able to do both things well is advantageous to you, professionally and personally, those you interact with, and those you work for.
Author(s): Judy Gnarpe
New Edition Now Available!
Author(s): John E. Mago, Jill Friestad-Tate
Regardless of discipline, individuals function in the business world on a daily basis, and therefore, need to understand how business works and how it applies to oneself.
Author(s): Jacqueline Louise Wahrmund
Introductory Animal Science: The Biology of Domestic Animals delivers the foundation for all future Animal Science courses. Topics including genetics, reproduction, and nutrition provide basic understanding of the major Animal Science disciplines. Additional topics of anatomy, animal health, and animal/environment interactions outline the essentials of animal care. Laboratory exercises, homework assignments, and chapter review questions supplement the material to enhance student success in ASC 101: Domestic Animal Biology.
Author(s): PJ Verrecchia
New Fifth Edition Now Available!
Author(s): Deborah J. Good
Practical Metabolic Nutrition: A Systems Approach to Vitamins and Minerals is not your average vitamins and minerals textbook. Practical Metabolic Nutrition uses a systems-based approach to energy metabolism. This innovative approach provides a better overall understanding of the intimate relationship of the micronutrients in whole body physiology.
Author(s): Karen Turner Ward
Communication for Today’s Student is a fresh approach to the communication issues that have become increasingly critical to professional and personal success in contemporary society. This innovative and interactive text incorporates theory and practice to successfully prepare students to become effective communicators, thus giving them the necessary tools to compete in today’s job market.
Author(s): Cohick Mikel , James Richards, GIAN ARYANI
A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.
Author(s): Kenneth Thompson, DAVID STRUTTON
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing—from scratch. Imagine how much could be lost if you don’t.
Author(s): Robert Insley
Business communication instructors and trainers must prepare students and employees to communicate effectively and efficiently in the ever-changing and increasingly global business environment.
Communicating in Business fuses a text with continuously-updated website resources that provide a comprehensive, introductory business communication textbook that serves university, junior college, and community college students from a variety of disciplines, as well as corporate and government personnel.