Search Results: 20 of 1424
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.
Author(s): Scott H. Belshaw, Peter Johnstone, Lee DeBoer
Ethics in the Criminal Justice System explores ideas and information in and around ethical decision making as it pertains to criminal justice. As an edited volume, Ethics in the Criminal Justice System features contributing authors who have provided a varied and challenging palette of offerings from pure philosophy to common sense practical professional advice.
Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Author(s): Brent D Ruben, Lea Stewart
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations…
Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process that is necessary to our lives as individuals and to our relationships, groups, organizations, cultures, and societies.
Communication and Human Behavior by Brent Ruben and Lea Stewart:
Author(s): Gregory Blimling, DENISE BAUMANN
The resident assistant (RA) is the foundation of every residence life program. These student-staff members face difficult challenges as they guide and support their peers through the college experience. The Resident Assistant, by Gregory Blimling and Denise Baumann, provides a comprehensive text for training RAs in the skills they need to engage their peers in the educational experience of residence halls, and to respond to the many issues group living presents.
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.
Written in a clear, approachable, and conversation-like style, Organizational Psychology and Behavior provides theory, research evidence (to promote more evidence-based practice), and application – making the material useful in all organizations.
Author(s): Greg Metz , Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practices. The book is infused with the following features:
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is.
Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, it is also an excellent source for anyone that wants to cook or improve their knowledge of cooking.
Cooking for the Hospitality Industry features:
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
The rapid advance of social and digital media technology has changed the landscape of communication and business entirely.
One of the top-selling PR strategy and campaign texts for several years, the new seventh edition of Strategic Communications for PR, Social Media and Marketing features a new author that brings fresh perspectives, current trends and practices in communications, marketing and business.
Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.