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Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood
Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations.
Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication:
Author(s): Patricia Smith, Melanie Walski, Jerry Johns, Roberta L. Berglund
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.
Author(s): NW3C
Cybersecurity is a high priority in today’s world.
Cyber-Warfare: State and Local Governments Caught in the Crosshairs addresses highly important and current topics in a plain English, nontechnical manner. This text bridges the gap between what the state and local government executive needs to know in order to have an intelligent conversation with the IT manager. It also gives executives a well-grounded understanding of the IT manager’s needs, challenges, and concerns.
Cyber Warfare:
Author(s): Larry G Edgerton
The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more.
Focusing on accuracy and efficacy, The Less-Is-More Handbook provides readers with the “insider rules” needed to become a better college writer.
Author(s): Joseph DeVito
The Nonverbal Communication Book embarks the reader on an exciting journey into the world of nonverbal communication!
The Nonverbal Communication Book covers both the theory and research in nonverbal communication and describes the ways nonverbal communication works. Ultimately, the publication enables and empowers the reader to control and manage this powerful form of communication more effectively.
Author(s): Paige Brooks Huskey
Whether you are new or returning to college, excited or nervous about your freshman writing courses, this workbook will support you by:
Author(s): Debra Monroe
Existing creative nonfiction anthologies don’t reflect the current cultural landscape. This anthology, featuring essays in forms both traditional and innovative, showcases the genre today—not how it was fifteen years ago when creative nonfiction seemed to include only memoir.
Contemporary Creative Nonfiction: An Anthology reveals how quickly the genre evolved into exciting subgenres. With essays by established and emerging writers, it mirrors the rich panoply of the current American experience.
Author(s): David M Best, Mario V Caputo
Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.
