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Author(s): John Renton, Coast Learning Systems , COASTLINE COLLEGE , COASTLINE COLLEGE
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This textbook is designed to impart scientific data about the landforms of the North American continent, as well as take students on an exploration that stimulates and satisfies the desire to know more about their home planet.
Author(s): Jason S Wrench
Casing Organizational Communication Demonstrates Communication Theory via Real-World Examples
One of the biggest challenges organizational communication instructors face is that most students have minimal or no corporate experience. As such, showing students how to apply the theoretical content of organizational communication, or how to employ the skills discussed in organizational communication, is quite difficult because they do not immediately see the utility.
Author(s): Dianne Welsh, Shawn Carraher
You’ve Asked, and The Authors Listened…
Based on requests from instructors, Dianne H.B. Welsh and Shawn M. Carraher have compiled global cases that can be used alone or in conjunction with Global Entrepreneurship, 4th edition through Kendall Hunt Publishing.
Author(s): Aaron Thompson, Joseph B Cuseo
As teachers face increasing diversity within their classrooms in learning styles, race, linguistics, and culture, the academic rigor needed to successfully enter college or a career will require them to evolve in order for all students to succeed.
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Maria Brann
Contemporary Case Studies in Health Communication: Theoretical & Applied Approaches utilizes 28 cases on diverse topics in health communication to develop the reader’s critical thinking skills – thus helping them become more informed health care advocates. By focusing on a variety of topics and utilizing various methodological and theoretical approaches, readers are exposed to real world health complexities and challenged to consider multiple perspectives and resolutions to the cases.
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood
Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations.
Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication:
Author(s): Patricia Smith, Melanie Walski, Jerry Johns, Roberta L. Berglund
Author(s): Frederick DeMicco, Marvin J Cetron, Owen Davies
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.