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Author(s): Gerard Tellis
Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts.
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.
Written in a clear, approachable, and conversation-like style, Organizational Psychology and Behavior provides theory, research evidence (to promote more evidence-based practice), and application – making the material useful in all organizations.
Author(s): Jodi Lee Duryea
It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is.
Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, it is also an excellent source for anyone that wants to cook or improve their knowledge of cooking.
Cooking for the Hospitality Industry features:
Author(s): Greg Metz , Joseph B Cuseo, Aaron Thompson
Peer-to-Peer Leadership: Research-Based Strategies for Peer Mentors and Peer Educators is designed to help student leaders navigate each step in the process of leadership development. It touches all the bases of effective leadership, equipping students with an arsenal of powerful leadership practices. The book is infused with the following features:
Author(s): Gregory Blimling, DENISE BAUMANN
The resident assistant (RA) is the foundation of every residence life program. These student-staff members face difficult challenges as they guide and support their peers through the college experience. The Resident Assistant, by Gregory Blimling and Denise Baumann, provides a comprehensive text for training RAs in the skills they need to engage their peers in the educational experience of residence halls, and to respond to the many issues group living presents.
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts.
Casing Communication Theory, edited by Corey J. Liberman, Andrew S. Rancer, and Theodore A. Avtgis:
Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations.
Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a decision tree to remove some of the guesswork when making decisions about sales bookings at a resort. This approach shows how to achieve desired results to enhance the bottom-line of the resort operation.
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real decisions about important issues that, like life, do not lend themselves to superficial or simple analysis.
Author(s): Sarah Symonds-LeBlanc
There is no one strict definition of family communication, because each family is different.
Sarah Symonds LeBlanc’s Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication theories to examine various family types and scenarios that US families encounter. By examining the family and the scenario from each case study, students are able to critically analyze and discuss a “safe” family.
Author(s): Thomas W Bean, John Readence, Judtih Dunkerly Bean
The 11th edition of Content Area Literacy focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page format that provides teachers quick and easy access to concepts, ideas, and strategies.
Content Area Literacy features: