How To Write A Winning Marketing Plan

Author(s): Robert Powers

This document describes a process to create a successful marketing plan. It starts with a SWOT analysis to identify important opportunities and threats, which provide context for the plan. The process continues step by step from recommendation of the target market all the way to promotion.The docume...

The Elements of Mediation: Conflict Resolution 101

Author(s): Sharon C Leviton, James L Greenstone

We would like to acknowledge the helpful comments and suggestions of the following: Susanne C. Adams, The Mediation Group, Inc.; Richard Evarts, Settlement Consultants International; W. Rodney Fowler, University of Tennessee at Chattanooga; James R. Mahalik, Boston College; Mary Finn Maples, Univers...

Brand Solutions

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Finding Your Voice: A Guide to College Composition

Author(s): James Austin, Elizabeth Brewer

Fundamentals of Music Theory: A Workbook for College Music Preparation

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The Media Spectacle: Captivating the Audience

Author(s): Russell Fink

Media is everywhere. It has become engrained in every part of our lives. As our media literacy, access, and usage has evolved exponentially, we have an all-encompassing need and desire to no longer just be a bystander or spectator, but to be an active participant.We, the audience, remain captivated,...

The Practice and Philosophy of Object-Oriented Programming in Java

Author(s): Drue Coles

Java is a programming language and software platform used by millions of developers worldwide to create applications for everything from mobile devices and desktop computers to large-scale distributed systems and supercomputers. The design and implementation of a software system can be a massively c...

Communicating Online: Theories and Applications

Author(s): Katherine Hampsten

Communicating Online: Theories and Applications offers a concise, accessible approach to communication concepts. This text covers introductory communication, emphasizing how these concepts apply to mediated communication. Each chapter includes key theories, terms, application activities, and discuss...

Amelia's Teacher: The Neta Snook Southern Story

Author(s): Jeanne Snook Anderson

Mary Anita “Neta” Snook was born on February 14, 1896, in the small northeast Illinois town of Mount Carroll. As far back as she could remember, she had an interest in all things mechanical and was considered a prodigy. Little did she know, this interest would put her in a position to teach the woma...

Fun Fuels Performance: How to Motivate, Excite and Inspire Kids While Coaching Youth Sports

Author(s): Bob Kyle

This wonderfully witty and insightful book shows you how to be a sports coach who can motivate, excite, and inspire your young athletes. The hit series Ted Lasso showcased a style of coaching superior to the traditional “drill sergeant” coach. This book captures those values. If you want to become a...