By: Mary Cicitta
Author(s): Larry FriisMuch of the focus of a leader is directed at customers. Advertising is placed to attract them while sales and discounts are offered in an effort to entice customers to transact business. Significant effort, time and resources are expended to get customers to affiliate to the business brand. Is the s...
Reinventing the Freshman Writing and Research Course: A Text for All Freshmen, Co-Requisite and Writing Across the Curriculum Courses
Author(s): PATRICIA J. SEHULSTERDesigned to work with the required freshman writing and research course, its co-requisite course, and the Writing Across the Curriculum approach course for teaching both, Reinventing the Freshman Writing and Research Course is organized according to a fifteen-week semester comprised of five units: ...
American Popular Music: Soul, Latin, Tex Mex, Rock 'n Roll: A Customized Version of History of Rock & Roll, Fifth Edition, by Thomas E. Larson
By: Jerry Quintero
Author(s): Traci CraigIn an increasingly online world, the amount of information about human interaction may feel chaotic or unpredictable, but through the lens of social psychology it is possible to make sense of how and why people behave the way they do. With a robust research methods section, including a clear discuss...