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Event Planning and Management: Communicating Theory and Practice
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...about product
Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...about product
Thriving in the Community College and Beyond: Research-Based Strategies for Academic Success and Personal Development
Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin
Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful studen...Communication Ethics Literacy: Dialogue and Difference
Author(s): Janie Fritz, Leeanne McManus, Michael Kearney
Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...Learning About Dance: Dance as an Art Form and Entertainment
Author(s): Nora Ambrosio
New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...Project Management for the Hospitality Industry
Author(s): Timothy Flohr, William Duncan, Catherine Curtis
Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and construction industries. Interestingly, th...Global Enterprise: The Theory & Practice of International Business
By: Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
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Global Enterprise: The Theory & Practice of International Business
Author(s): Eugene Paul Kim, Roger Philips, Stanley Klatka, Jonathan Opata, Virginia A Suveiu, Robert Austin
Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of ...about product
Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development
Author(s): Joseph B Cuseo, Aaron Thompson, Michele Campagna
Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through a variety of educational formats and learning modalities, including snapshot summaries, concept m...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...Discovering Answers: Research Methods for Public Relations
Author(s): Donnalyn Pompper
Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...