Search Results: 20 of 49
Author(s): Julia A Brady Jenner
American Cinema: Movies and Magic discusses how filmmaking began, industry pioneers and the formulas that led us to the films we’re making now. It’s an appreciation of those who came before us, creating that magic for the films we enjoy today. The text allows students to appreciate film genres, filmmakers and the technique of creating films, from a passionate perspective and with a more conversational writing style.
American Cinema: Movies and Magic:
Author(s): Greg G. Armfield, Eric Lee Morgan
Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner. The first unit begins with a discussion of human communication fundamentals, ethics, verbal communication, nonverbal communication, and culture and communication. The second unit is dedicated to the art of public speaking and listening.
Author(s): David Ashley
New Third Edition Now Available!
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Barbara Bullington
Copy editing requires a desire to a talent for closely and quickly scrutinizing each word of copy. Copy editors rely on trusted resources to help when making decisions about what to edit and how. A Guide to Copy Editing and Design is designed to be a trusted resource for the beginning copy editor as well as an introductory guide to layout and design.
Author(s): Don Lowe
Media for Your Life: A Consumer's Guide to Everything Media introduces students to mass communication theories of media literacy and mass media effects research. It also includes a comprehensive history of mass media development in the United States (and worldwide).
This publication allows students to become more informed consumers of mass media products while learning the fundamentals of the mass media industry and the continually emerging field of mass media effects research.
Author(s): Christopher Pieper
New Edition Now Available!
What is sociology? Will I like it? Does it matter in the world? Can it help me?