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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

Drawing as Research

Author(s): GARY CARPENTER

Drawing has universal appeal. Its immediacy and minimal requirements make this timeless discipline ideal for exploring ideas, igniting the imagination, and documenting places, objects, and events. Drawing is indispensable to many disciplines, and there are hundreds of well-crafted, beautifully illus...

Rumbullion: A Historic, Cultural and Scientific Aspect of Barbados Rum

Author(s): Cheryl Rock, Elizabeth Metzger

This book highlights four aspects of Barbados which are the following: major historical figures, distinct geographical features, rum production, and rum celebration.  Who are the major figures in the rum economy? Barbados has a plethora of famous historical figures. For example, Sir John Gay A...