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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Geologic Disasters Workbook with Applications to Physical Geology and Oceanography

Author(s): David M Best, Mario V Caputo

Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.The individual laboratories featured in this book are created to fit with courses using Earth’s Natural H...

Physical Geology Across the American Landscape

Author(s): John Renton, Coast Learning Systems, COASTLINE COLLEGE, COASTLINE COLLEGE

Print Format This product includes the printed textbook. eBook Format You will receive access to the electronic text via email after using the shopping cart above to complete your purchase. This is an electronic version of the print textbook only.  This textbook is designed to impart sci...

Casing Interpersonal Communication: Case Studies in Personal and Social Relationships

Author(s): Dawn O Braithwaite, Kelly Rossetto, Jeffrey T. Child, Julia T Wood

Casing Interpersonal Communication puts the proven concept of active learning to work for interpersonal communication students by immersing students in real life situations. Easily adaptable to any existing interpersonal communication textbook, Casing Interpersonal Communication: is availab...

Essential Comprehension Strategies for the Intermediate Grades

Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund

View the Reading Resources Catalog This new book presents comprehension strategies that have utility in reading, as well as other areas of the curriculum. All of the materials necessary for implementing each of the 23 strategies are includes, as well as examples of how the strategy might be used ...

Communication and Conflict Resolution Skills

Author(s): Neil H Katz, John W Lawyer, KATHERINE SOSA, Marcia Sweedler, PETER TOKAR

  In a new and significantly expanded third edition, Communication & Conflict Resolution Skills provides practical applications for enhancing communication and personal or professional leadership effectiveness. Engaging, user-friendly material will assist in building skills, improving relationshi...

Acting: What to Do

Author(s): Judith Pender

Primarily targeting students who are working in Realism, Acting: What To Do provides a basis for work in all genres and styles in acting. This text provides material on both serious drama and comedy, and all the sub genres of Realism of the late nineteenth and twenty-first centuries. Acting: What To...

Nutrition Basics Better Health & Performance: Customized Version designed for Concordia University

Author(s): Patricia Rehel

Take Charge of Your BodyNutrition Basics for Better Health & Performance is a book for nutrition courses taught at the introductory level. A minimum of scientific terminology is used and an emphasis is put on physical activity.This text covers a wide array of nutrition topics from basics about fats,...

General Chemistry Laboratories: A Freshman Workbook

Author(s): Simon G Bott, Russell A Geanangel, Vladimir Zaitsev

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html