Search Results: 20 of 50
Author(s): Barbara Bullington
Copy editing requires a desire to a talent for closely and quickly scrutinizing each word of copy. Copy editors rely on trusted resources to help when making decisions about what to edit and how. A Guide to Copy Editing and Design is designed to be a trusted resource for the beginning copy editor as well as an introductory guide to layout and design.
Author(s): Murray State University
One’s personal, professional, and public life depends on the ability to discover, in any given case, the available means of persuasion, or to adjust ideas to people and people to ideas. The extent to which a person can do that is the extent to which he/she will be successful in those areas of life. However, the ability to sell one’s self and ideas is not easy or normal. This publication helps students cultivate their persuasive skills to become effective communicators and meaningfully apply these principles to real life.
Author(s): David Ashley
New Third Edition Now Available!
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Carolyn Hulme Turner
Introduction to Business Analytics is designed with two goals in mind, readability and affordability. All professors know how difficult it is to get students taking required courses to read the textbook. I assign a few topics at a time within each chapter for them to read. It helps to place those “Topics of the Day” on the board so students become accustomed to the vocabulary. It was written in such a fashion that even students with an aversion to mathematics can understand it. It doesn't require students to be completely proficient in JMP, but it doe
Author(s): James Jakubow
Psychology: The Scientific Approach introduces students to the dynamic world of psychology. The publication examines the history and methodology of psychology, the basic factors of psychology, combining the basic functions of psychology, and people interacting with people.