Search Results: 40 of 224
Author(s): Greg G. Armfield, Eric Lee Morgan
Human Communication in Action provides students with a valuable resource that can be used beyond the classroom by bringing together leading innovative scholars of Communication as contributors for this human communication textbook. Each unit presents overarching concepts of communication in an easy-to-read and practical manner. The first unit begins with a discussion of human communication fundamentals, ethics, verbal communication, nonverbal communication, and culture and communication. The second unit is dedicated to the art of public speaking and listening.
Author(s): Matthew Barton, Jonathan Holiman
New Third Edition Now Available!
Author(s): DAWN AVERY
World Music & Culture: Travel Through Traditional and Contemporary Soundscapes from Around the World is a turn-key course package that introduces students to several musical cultures from around the globe. The interactive online course uses YouTube and similar videos to empower students to experience performers/cultural specialists in the context of their culture. It is intended for everyone interested in learning about different cultures, with a focus on music. It is geared toward non-musicians and musicians alike.
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
