Foundations of Marketing Practice: An Applied Approach

Author(s): KENNETH THOMPSON, David Strutton

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?Your ability or lack of ability to mar...

Coaching Motor Learning, Fitness and Development for Young Children

Author(s): Ramon Tejada

New Publication Now Available!Coaching Motor Learning, Fitness, and Development for Young Children, 2nd edition, continues building and developing approaches to advancing a child’s world of motor learning, fitness, and development. This new edition delivers a foundational approach and perspective an...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

A New Look at English Education in the 21st Century

Author(s): Peggy Hopper, Mary Ann Parker, Rosemary Oliphant-Ingham, Ellen Shelton

Written by three practitioners with a combined total of approximately a century of teaching experience at K-12 and university levels in both public and private institutions across the Southeastern United States, A New Look at English Education in the 21st Century offers pre-service and practicing te...

Introduction to Business Law and Ethics

Author(s): Kauther S Badr, Robert A Smith Jr.

A high-quality text for a reasonable price is what you get with the First Edition of Introduction to Business Law and Ethics by Badr and Smith. Students will gain an in-depth understanding of the legal environment of business and ethics, and they will find the practice examples and current applicati...

Analytical Reasoning Skills for Success in Business and Life

Author(s): JoAnn Rawley

Analytical Reasoning Skills for Success in Business and Life is a practical, compelling overview of situations in life that require the use of mathematics for successful decision making. This text uses the TI BAII financial calculator as a resource to replace the use of tables and complex formulas. ...

Hip Hop, Cinema and African American Perspectives

Author(s): Tani Sanchez

Hip Hop, Cinema and African American Perspectives offers theoretical analysis from film, cultural studies, and race perspectives. This e-book reflects an attempt to address these concerns in a way that privileges and contextualizes all three. Hip-hop cinema is framed as a phenomenon born within the ...

Business Basics & Perspectives

Author(s): Ahmed Rachdi, Gail Rathbun

New Edition Now Available!Business is a part of everyone’s life. We are all consumers of products and services as many of us invest in homes, cars, and education with the expectation of a return on our investments.Business Basics and Perspectives explains that no matter what perspective you adopt, y...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...