Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Content Area Literacy

Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe

Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Thriving in the Community College and Beyond: Research-Based Strategies for Academic Success and Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin

Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful studen...

Cruise Ship Management and Leadership: Hospitality on the High Seas

Author(s): Frederick DeMicco, Ryan Wootten

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...

Earth's Natural Hazards: Understanding Natural Disasters and Catastrophes

Author(s): Ingrid A. Ukstins, David M Best

OUR PLANET IS A DYNAMIC PLACEGlobal pandemics, earthquakes, volcanic eruptions, cyclonic storms and many other natural hazards occur across our planet every day and have significant human impact. This textbook examines how normal processes of the Earth-atmosphere-hydrosphere-space systems result in ...

Geologic Disasters Workbook with Applications to Physical Geology and Oceanography

Author(s): David M Best, Mario V Caputo

Our planet is a dynamic place. Geologic Disasters Laboratory provides hands-on learning experiences for students to better understand the geologic concepts behind the disasters they are studying.The individual laboratories featured in this book are created to fit with courses using Earth’s Natural H...

Diversity, Anti-Racism, and the College Experience

Author(s): Aaron Thompson, Joseph B Cuseo

Diversity, Anti-Racism, & The College Experience examines diversity, equity, and inclusion from a multidisciplinary perspective that integrates historical, sociological, psychological, and political factors. Blending hard empirical data with poignant personal stories, the book provides research-base...

Cyber Security Essentials: Understanding Risk and Controls

Author(s): Scott H. Belshaw, Ben Allen CISM CRISC

Since the 1990's, the internet has transformed business by enabling the collection, analysis, and almost instantaneous transmission of data. It has also transformed crime. The demand for 24-hour online access to databases and information has created unprecedented opportunities for unethical people. ...