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Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...Event Management Blueprint: Creating and Managing Successful Sports Events
Author(s): Heather Lawrence Benedict, Michelle Wells
Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...Exploring the World of Plants: General Botany Laboratory Manual
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...Restaurant Management: A Best Practices Approach
By: Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
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Restaurant Management: A Best Practices Approach
Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
The Recipe for Success in Restaurant Management…Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.Written by a diver...Humanity, Diversity, and The Liberal Arts: The Foundation of a College Education
Author(s): Joseph B Cuseo, Aaron Thompson
Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audien...Strategic Communications for PR, Social Media and Marketing
Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson
New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
By: Zinta Byrne
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Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace
Author(s): Zinta Byrne
Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package. Written in a...Writing and Reporting for Digital Media
By: Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
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Writing and Reporting for Digital Media
Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin
One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...Introduction to Sport Management: Theory and Practice
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of t...Readings in the History of Rhetoric
Author(s): Alfred Mueller
The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy…. Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,00...