Calculus

Author(s): Mylan Redfern Betounes, David Betounes

NOTE: This version of the authors’ calculus book was previously titled: “Calculus: Concepts & Calculations-Non-CAS Version.” The book presents the essential calculus material using a traditional approach and organization of the canonical collection of concepts. The writing style is clear and con...

Mechanisms and Logic in Human Physiology

Author(s): Erik P. Silldorff, Gerald D. Robinson

Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Starting Your Career in Sport, Entertainment and Venue Management

Author(s): Steven Taylor, Matthew Garrett

Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...

Essentials of Economics: A Fundamental View

Author(s): David A. Dieterle

Essentials of Economics: A Fundamental View provides essential economic concepts and serves as a primer on becoming an economically literate citizen. This publication gives the reader the tools necessary to analyze any economic situation and to be a more economically educated voter, citizen, produce...

College and Career Success

Author(s): Marsha Fralick, Seth Batiste

The 9th edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interests and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete ...

Native American College and Career Success

Author(s): Marsha Fralick, Beatrice Zamora Aguilar, Larry Gauthier

The book is based on the premise that education for Native American and Indigenous students begins with a positive self-concept. For these students, positive self-concept includes pride in their cultural background.Chapters contain a section titled “Stories from the Elders” or “Interviews with the E...

College and Career Success: Concise Version

Author(s): Marsha Fralick, Seth Batiste

College and Career Success Concise 9th Edition is designed for one-two unit courses or for developmental students who need more time to read the material. It will help students have a successful journey through college and into their career with career planning and academic skills that will help the...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Missing from Michigan Ave: The Case of John Eric Armstrong

Author(s): B. R. Bates, Gerald Cliff, Ph.D.

In late 1999, women began disappearing from Detroit's thriving areas of prostitution. The following spring of 2000, when the bodies of three of them were discovered on a seedy stretch of railroad tracks in the southwest part of town, police realized there was a serial killer operating in the Motor C...