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Public Speaking in a Diverse Society
Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax
For even the most successful business executives, political leaders, and entertainers, the process of giving a speech can be a frightening and humbling experience.Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, Public Speaking in a Diverse S...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Introducing Communication: A Digital Learning Experience
Author(s): Matthew Barton, Jonathan Holiman
A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication. The turn-key course package promotes active learning and independent discovery by integrating objec...
Be Heard: Public Speaking for College and Career
Author(s): Niaz Khan
New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...
A Foundation in the Science of Statistics: A Simple and Central Approach
Author(s): Michael McKenna
A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...
Case Studies in Terrorism
Author(s): Barry Denton
Biology 101 Textbook and Laboratory Kit
Author(s): Magellan Learning Solutions LLC
General Biology I: The Science of Life is a foundational publication for non-major’s biology students. It comes with a kit that includes everything the student needs for the course, making it perfect for online courses as well as in-person learning. This publication integrates biology with everyday ...