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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Medical Communication: Physical and Psychological Wellness

Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo

New Third Edition Coming Soon!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practic...

The Less-Is-More Handbook: A Guide to College Writing

Author(s): Larry G Edgerton

The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...

Insights: A Laboratory Manual for Physical Geology

Author(s): Clair Ossian

Insights: A Laboratory Manual for Physical Geology presents a broad, general approach to core curriculum geology topics in physical geology. Insights is beneficial for geology majors and non-majors as a powerful tool covering basic geology. A significant advantage of Insights is its tight focus on e...

Spanish Reading Inventory

Author(s): Jerry Johns, Mayra C Daniel

Spanish Reading Inventory (Pre-Primer to Grade 8) is a collection of individually administered informal reading tests designed to help teachers and other professionals determine a student's reading proficiency in Spanish.  A series of word lists and passages ranging from the early stages of readi...

Visualization: Using Mental Images to Strengthen Comprehension

Author(s): Linda Zeigler, Jerry Johns

Visualization has not been a common word in most classroom reading programs. In recent years, however, the impact of visualization on student comprehension has gained greater awareness among reading educators. This compact, easy-to-use book helps teachers understand visualization and how to apply th...

Contemporary Physical Science

Author(s): Innocent Aluka

New Sixth Edition Coming Soon!Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science to ...

Understanding Chemistry in Our World

Author(s): Coast Learning Systems

You're Holding the Key to a Complete Distance Learning Introductory Chemistry Course for Non-Science Majors.    Understanding Chemistry in Our World takes students on a journey of experimentation and investigation.  The concepts they learn will guide them to identify chemistry at work in every...

An Introduction to Anatomy and Physiology

Author(s): John L Erickson, Coastline Learning Systems

A Turn-Key Distance Learning Anatomy and Physiology Course  Now you can offer a distance learning anatomy and physiology course at your institution!  Designed for a one-semester, distance learning, college level course, An Introduction to Anatomy and Physiology by Coast Learning Systems provides ...