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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Severe and Hazardous Weather: An Introduction to High Impact Meteorology

Author(s): Robert Rauber, John Walsh, Donna Charlevoix

Extreme weather and climate events have impacted every region of the United States and many regions throughout the world during the five years since the publication of the previous edition of Severe and Hazardous Weather. The recent fires in California and Oregon were heartbreaking to watch. The num...

Exploring the World of Plants: General Botany Laboratory Manual

Author(s): Amanda Chau

Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Organizational Communication: Strategies for Success

Author(s): Stephen Spates, Theodore Avtgis, Shawn Wahl, Andrew S Rancer

The focus of Organizational Communication: Strategies for Success is theory and relevant skills orientation, serving those who study relevant organizational theory as well as those developing the necessary skillsets required for conducting communication training, assessment, and organizational devel...

The Administration and Supervision of Special Programs in Education

Author(s): Anita Pankake, Jesus Abrego Jr., Michelle Abrego

The Fifth Edition of The Administration & Supervision of Special Programs in Education (2022) is designed to provide both practicing and aspiring school leaders an overview of many of the programs and services operating in most schools today. The book is organized so that readers can immediately app...

Rooted in the Soul: An Introduction to African American Studies & the African American Experience

Author(s): Naurice Frank Woods, UNCG African American Studies Program

Rooted in the Soul: An Introduction to African American Studies & the African American Experience provides a unique ”hybrid” approach to the topic of African American Studies. The text combines an ordered historical narrative with topical entries, which are framed by important questions. These quest...

Introduction to Communication Studies: Translating Scholarship into Meaningful Practice

Author(s): Alan Goodboy, Kara Shultz

New Second Edition Now Available!The field of communication studies is one of the most exciting disciplines to study…With research topics ranging from understanding relational maintenance and dating, to learning about nonverbal deception and lying, communication research has produced findings that m...