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Author(s): Dianne Welsh, Shawn Carraher
Help Your Students Succeed as Global Entrepreneurs!
Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
Author(s): Candice Thomas-Maddox, Nicole Blau
The definition of what a “family” is has changed dramatically over the past few decades….
Family Communication: Relationship Foundations features traditional as well as emerging diverse family types in the application and analysis of communication theories and concepts. From acknowledging the influence of family diversity to exploring the challenges presented by new technologies, this text provides a framework for describing, analyzing and strategizing for effective communication.
Author(s): Peter Daempfle
Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curriculum, with a sequence and depth of content valuable for the introductory student. Its unique story- and society-based approach brings forth collaborative discussion and improves student motivation to read and study further into the material.
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.
Author(s): Sarah Symonds-LeBlanc
There is no one strict definition of family communication, because each family is different.
Sarah Symonds LeBlanc’s Casing the Family: Theoretical and Applied Approaches to Understanding Family Communication fuses case studies with communication theories to examine various family types and scenarios that US families encounter. By examining the family and the scenario from each case study, students are able to critically analyze and discuss a “safe” family.
Author(s): Erika L Kirby, M Chad Mcbride
Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real decisions about important issues that, like life, do not lend themselves to superficial or simple analysis.
Author(s): Jennifer Calhoun, Brett Gallagher
In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations.
Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a decision tree to remove some of the guesswork when making decisions about sales bookings at a resort. This approach shows how to achieve desired results to enhance the bottom-line of the resort operation.
Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis
Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication. The edited collection features 24 case studies that analyze communication theories in different contexts.
Casing Communication Theory, edited by Corey J. Liberman, Andrew S. Rancer, and Theodore A. Avtgis:
Author(s): Jason S Wrench, Diana Tucker
Groundbreaking Collection Now Available!
Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.
Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable critical, analytical, problem-focused skills that they can transfer to other situations in workplace settings and in life in general.
Casing Sport Communication features cases:
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice: