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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Medical Communication: Physical and Psychological Wellness
Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo
New Third Edition Coming Soon!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practic...
The Less-Is-More Handbook: A Guide to College Writing
Author(s): Larry G Edgerton
The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...
American Cinema: Movies and Magic
Author(s): Julia A Brady Jenner
American Cinema: Movies and Magic discusses how filmmaking began, industry pioneers and the formulas that led us to the films we’re making now. It’s an appreciation of those who came before us, creating that magic for the films we enjoy today. The text allows students to appreciate film genres, film...
Dancing with Data
Author(s): Active Learning Lab
Jazz Appreciation
Author(s): Steve Roach
Jazz Appreciation provides an extensive overview of the origins and development of jazz from its roots in the pre-jazz styles of the late nineteenth century to its contemporary styles of the present. The turn-key course package emphasizes the evolution of different jazz styles and trends while insti...
