Search Results: 1 - 10 of 68
display

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Human Resources Leadership in Hospitality

Author(s): John Walker, Nicholas Thomas

There is a distinct difference between managing a human resources team and leading it, and those in leadership positions must evolve with the industry.Human Resources Leadership in Hospitality addresses one of the biggest challenges that hospitality managers across the board express: finding and ret...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

The Less-Is-More Handbook: A Guide to College Writing

Author(s): Larry G Edgerton

The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...

Nonverbal Communication for a Lifetime

Author(s): Diana K. Ivy, Shawn Wahl

Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...

Suit the Action to the Word: A Project Based Introduction to Theatre

Author(s): Jeffrey Kean, Mark Creter, Eleni Fragopoulos, Prudence van Aalten

New Publication Now Available! Suit the Action to the Word uses project based learning (PBL), a method of instruction that emphasizes learning and applying skills and knowledge in real life situations. By presenting students with project challenges that require creativity, collaboration, adherenc...

Techniques of Microbiology: A Laboratory Manual

Author(s): Deborah Ann Polayes

Techniques of Microorganisms introduces students to methods of culturing microorganisms, staining microorganisms, and identifying bacteria by commonly used techniques. Students will look at the effect of antimicrobial agents on bacteria and be introduced to bacterial genetics, both conjugation and t...