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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Introduction to Chemistry
Author(s): Nancy Gardner, Stephen Mezyk
*Purchase provides access to KHPcontent and ALEKS* , basic_html
Wellness for Life
Author(s): Steven Ross Murray, Kristin Heumann
Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives.While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weight m...
Introducing Communication: A Digital Learning Experience
Author(s): Matthew Barton, Jonathan Holiman
New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication. The turn-key course package promotes active learning and indepe...
iVitalidad! Spanish for the Health Professions
Author(s): Luisa Piemontese
¡Vitalidad! is a content and real-task based textbook that prepares health professionals to communicate with Spanish-speaking patients and clients. The text and has been written for novice to intermediate level students and contains six units which increase in complexity. The first three units and c...
Understanding Cancer: From Discovery to Therapy
Author(s): Joyce Schroeder
CLICK HERE to Purchase Immediate Access to Online Course Content Cancer is a complex disease, and the study of cancer requires an understanding of molecular and cellular biology, pathology, clinical aspects and an introduction to the therapeutics that are currently in use. In this book, we first...