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Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.
Author(s): Clinton Allred, Karen Geismar, Nancy Turner
Nutrition: Real People, Real Choices is a research-driven text that has been developed and tested in response to and in partnership with more than 100 instructors across the country. It is also the product of feedback provided in survey data by hundreds of students. An extensive Instructor’s Manual and Test Bank are available as part of the fully integrated ancillaries. These ancillaries are designed to meet student learning objectives.
Author(s): Jason S Wrench, Diana Tucker
Groundbreaking Collection Now Available!
Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.
Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable critical, analytical, problem-focused skills that they can transfer to other situations in workplace settings and in life in general.
Casing Sport Communication features cases:
Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes
Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative.
Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide a solid foundation of communication studies and highlight the importance of communication in every aspect of our lives.
Author(s): Shawn Wahl, Michelle Maresh-Fuehrer
Every successful business utilizes good public relations with the media to maintain a positive public opinion.
Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.
Author(s): Joseph B Cuseo, Aaron Thompson, Julie McLaughlin
Thriving in the Community College & Beyond covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content-relevant cartoons, inspiring quotes from successful students and famous people, and poignant personal stories from the authors.
The book is:
1. Substantive
Author(s): Jerry Johns, Susan Lenski
Improving Reading is perhaps the most comprehensive, useful reading resource available. It is full of ideas for professionals who work with whole classes, individual students, or groups of students. The eight chapters correlate with the main components of a comprehensive reading curriculum and the Common Core. Sections within each chapter provide teaching interventions, strategies, activities, and resources to help students overcome specific reading problems or to achieve the Common Core standards.
Author(s): Samantha Bell
Beyond the Blank Pages presents vital English composition skills while promoting student advocacy.
More than a typical English Composition textbook, Beyond the Blank Pages incorporates groundbreaking assignment prompts and discussion topics related directly to student experience to promote self-actualization and ultimately to build confidence.
Author(s): Rebecca Curnalia
Lives are increasingly lived through mediated channels like smartphones and computers…
Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail.
Author(s): Jason Wrench, Joan Schuman, Donna Flayhan
Provide your students with a reasoning process that leads to good decision making in the fast paced world of public relations….
Students engaged in case analysis learn to think, analyze, react and evaluate so that they develop transferable critical, analytical, problem focused skills that can be used in all workplace settings and life in general. The process enables students to apply theories and concepts that they are learning in an immediately applicable fashion. This maximizes retention.
