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Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship.
The 11th edition gives deliberate attention to the voices, bodies, and humans that are too often forgotten or silenced in the history of rhetoric.
A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations…
Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic life process that is necessary to our lives as individuals and to our relationships, groups, organizations, cultures, and societies.
Communication and Human Behavior by Brent Ruben and Lea Stewart:
The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon.
Lying and Deception in Human Interaction presents deception from a variety of perspectives. The text primarily focuses on the communication process while blending in concepts and references that touch on many important areas of study across the humanities and social sciences.
Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk?
We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is an important point that is discussed throughout the text.
Author(s): Kelly A. McBride
Many of the text and trade books look at media relations from a journalist’s viewpoint, which is vastly different than what the practitioner should be aware of. Sure, there are deadlines and writing…lots of it, but the methodology in which we approach the communication exchange needs to be different.
Media Relations: Tactical Preparation for Life by Kelly A. McBride:
Author(s): Gregg Twietmeyer
Many students come into sports ethics courses with no previous exposure to academic philosophy. As a result, students no longer have basic philosophic literacy.
The NEW second edition of Fundamentals of Sports Ethics sets a serious philosophic foundation upon which readers can engage sport ethics. The book introduces basic philosophic contents that far too often sport philosophers take for granted and with which students struggle.
Gregg Twietmeyer’s Fundamentals of Sports Ethics:
Communication skills could mean the difference between triumph and failure in countless situations in one’s professional life.
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.
Author(s): Bradley Summerhill
We are diverse. We do not share the same ideology, religion, ethnicity, or socio-economic background.
We do not need to agree, but we do need to share ideas and to learn to communicate with a clear and open mind, in clear and meaningful language. We need to speak and write with thoughtfulness, even mindfulness, and with honesty.