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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Communicating in Your Personal, Professional and Public Lives - eBook

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Comprehension and Vocabulary Strategies for the Elementary Grades w/ CD ROM

Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund

Each of the 44+ research-based strategies in this book is presented step-by-step with the description, teaching goals, procedures, and student reproducibles. A quick reference guide helps educators find the specific are they wish to target, and then notes when, why, and how to use that strategy in t...

Nonverbal Communication for a Lifetime

Author(s): Diana K. Ivy, Shawn Wahl

Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...