Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

Open for Business: Fundamentals for Today's Business

Author(s): MARK JACOBS, Sherryl L Berg-Ridenour, Jonathan Opata, David Walker, Corinne Bodeman

Open For Business: Fundamentals for Today’s Business is written by educators with both corporate and academic experience.  This introductory level business textbook provides all of the necessary information in an easy to read and retainable format. Written in an easy to read format, Open For Busi...

Sports Communication: Dimensions, Theory, Applications, and Culture

Author(s): Alan Jay Zaremba

New Second Edition Now Available! Sports Communication: Dimensions, Theory, Applications, and Culture by Alan Jay Zaremba examines the interdependent relationships between sport and communication that affect culture, economic, politics, team performance, educational systems, and social interactio...

Hotel, Restaurant, and Travel Law: A Preventive Approach

Author(s): Karen L. Morris, Jane Boyd Ohlin

If an ounce of prevention on is worth a pound of cure, Hotel, Restaurant, and Travel Law: A Preventive Approach is a vital resource for any industry professional! Hotel, Restaurant, and Travel Law: A Preventive Approach is a comprehensive, yet approachable, guide to the legal knowledge needed to ...

Public Health Communication: Science & Practice

Author(s): Anthony Roberto

Public Health Communication: Science and Practice provides a comprehensive overview of how to effectively plan, implement, and evaluate public health communication interventions. Written in a clear and accessible style, this book: reviews the social marketing...

So, What's Your Story? Discovering the Story in You

Author(s): Henry L Roubicek

New Third Edition Now Available! Unlike the metamorphosis that occurs to a butterfly or a frog, telling a story will probably not dramatically alter your character, physical structure, or even circumstances. However, as a storyteller, you can imagine it did. Anchored by the need to write about...

Introduction to Mediated Communication: Social Media and Beyond

Author(s): David Keith Westerman, Nicholas David Bowman, Kenneth A Lachlan

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others. Introduction to Mediated Communication explains and discusses mediat...

Training and Development: Enhancing Talent for the 21st Century

Author(s): Steven Beebe, Timothy Mottet, K. David Roach

Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home. Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent.  It is not just a...

Argumentation: Critical Thinking in Action

Author(s): David Lapakko

Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...

Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...