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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Elements of Physical Geology: An Interactive Experience

Author(s): Mark A Tinsley

Physical geology is an exciting and dynamic scientific discipline. However, students who take physical geology in an online format often fail to experience the science fully because they are forced to complete virtual, non-tactile lab exercises that are uninspiring and only marginally instructive. ...

Introduction to Chemistry

Author(s): Nancy Gardner, Stephen Mezyk

*Purchase provides access to KHPcontent and ALEKS* , basic_html

Earth Science Lab Investigations: Geology, Oceanography & Meteorology

Author(s): Thomas Williams, Thomas Breuner, David Gilhousen, Stephen Underwood, Mark A Tinsley, Marcus Ross

Earth Science Lab Investigations: Geology, Oceanography & Meteorology provides a hands-on laboratory experience for introductory earth-science students. This manual/kit package offers a full-range of earth-science topics to include lab exercises in geology, oceanography, and meteorology. It is also ...

Wellness for Life

Author(s): Steven Ross Murray, Kristin Heumann

Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives.While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weight m...

Introducing Communication: A Digital Learning Experience

Author(s): Matthew Barton, Jonathan Holiman

New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication.  The turn-key course package promotes active learning and indepe...

Understanding Cancer: From Discovery to Therapy

Author(s): Joyce Schroeder

 CLICK HERE to Purchase Immediate Access to Online Course Content Cancer is a complex disease, and the study of cancer requires an understanding of molecular and cellular biology, pathology, clinical aspects and an introduction to the therapeutics that are currently in use. In this book, we first...