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The Legal Environment of Business
Author(s): RYAN PACE
Understanding the legal environment in which businesses operate is a critical component of success for all business leaders and decision-makers. The Legal Environment of Business by Ryan H. Pace introduces fundamental legal topics relating to the U.S. Constitution, ethics, dispute resolution, cri...
Hands-On Digital Design
Author(s): Oren Gall
Digital Evaluation Board Product BundleThe Digital Evaluation Board (DEB) product bundle is a hands-on learning tool in the field of circuitdesign sold with a textbook by designer/engineer Dr. Oren Gall entitled Hands-On Digital LogicDesign: Learning Through Experimentation. The text provides a cohe...
Understanding Engineering Economy: A Practical Approach
Author(s): Khokiat Kengskool
New Edition Now Available!Understanding Engineering Economy: A Practical Approach provides a comprehensive overview of economic and financial decision-making methods for a diverse range of engineering disciplines. Now delivered in an interactive and immersive online format, the title addresses real-...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
A Foundation in the Science of Statistics: A Simple and Central Approach
Author(s): Michael McKenna
A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...
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Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence
Author(s): Mary-Lou Galician
New Third Edition Now Available! This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates. The book’s multidisciplinary perspective is grounded in Galician’s unique...