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Author(s): Dianne Welsh, Shawn Carraher
Help Your Students Succeed as Global Entrepreneurs!
Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.
Global Entrepreneurship:
Author(s): Peter Daempfle
Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curriculum, with a sequence and depth of content valuable for the introductory student. Its unique story- and society-based approach brings forth collaborative discussion and improves student motivation to read and study further into the material.
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.
Author(s): Eileen Ariza, Maria Coady
Why TESOL? Fifth Edition, provides classroom and preservice teachers with a knowledge base to effectively teach in culturally and linguistically diverse classrooms in today’s global environment. It provides in depth theoretical background, legal information, and application for teachers to address the needs of English learners. Why TESOL? is written so teachers from various backgrounds and experiences can readily apply ESOL concepts to their individual mainstream classroom settings.
FEATURED TOPICS
Author(s): Jason S Wrench, Diana Tucker
Groundbreaking Collection Now Available!
Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.
Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable critical, analytical, problem-focused skills that they can transfer to other situations in workplace settings and in life in general.
Casing Sport Communication features cases:
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:
Author(s): Alfred Mueller
The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy….
Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,000 years. Readings in the History of Rhetoric provides students access to primary texts from each era that propelled the rhetoric field forward, invited responses, critiques, invectives, and epideictics from others.
Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
The Recipe for Success in Restaurant Management…
Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.
Written by a diverse collection of restaurant industry and education experts, Restaurant Management: A Best Practices Approach:
Author(s): Mark Nagel, Richard Southall
Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of today’s sport industry and offers advice from sport-industry insiders.
Introduction to Sport Management: Theory and Practice:
Author(s): Nazan Haydari, PRU HOLMES
Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, theories, and analytical tools that can be used to productively understand and/or resolve the issues presented in each case study.
