Service Management Principles for Hospitality and Tourism

Author(s): Jay Kandampully, David Solnet

Research, teaching interests and collective industry experiences have led to a strong belief that service management theory provides a vital conceptual framework with near perfect applicability in hospitality and tourism.Service Management Principles for Hospitality & Tourism guides managers to a ne...

Humanity, Diversity, and The Liberal Arts: The Foundation of a College Education

Author(s): Joseph B Cuseo, Aaron Thompson

Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audien...

Restaurant Management: A Best Practices Approach

Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser

The Recipe for Success in Restaurant Management…Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.Written by a diver...

Exploring the World of Plants: General Botany Laboratory Manual

Author(s): Amanda Chau

Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...

Strategic Communications for PR, Social Media and Marketing

Author(s): Laurie J Wilson, Joseph Ogden, Chris Wilson

New Eighth Edition Now Available!Millennials, once the darlings of every marketing campaign, are now “old.” They have been replaced by Gen Zs. And we are already observing the unique behaviors and character traits of Gen Alpha, the first group to be born entirely in the 21st century.The metamorphosi...

Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Case Studies in Intercultural Dialogue

Author(s): Nazan Haydari, PRU HOLMES

Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, the...

Readings in the History of Rhetoric

Author(s): Alfred Mueller

The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy…. Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,00...