Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Missing from Michigan Ave: The Case of John Eric Armstrong

Author(s): B. R. Bates, Gerald Cliff, Ph.D.

In late 1999, women began disappearing from Detroit's thriving areas of prostitution. The following spring of 2000, when the bodies of three of them were discovered on a seedy stretch of railroad tracks in the southwest part of town, police realized there was a serial killer operating in the Motor C...

Human Trafficking: Intelligence and Investigation

Author(s): Heather Zurburg King

Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...

Implementing Innovative Leadership in an Inclusive Learning Environment

Author(s): Joseph B Cuseo, Aaron Thompson, Houston M. Barber

"If ever we needed the transformative power of culturally competent educational leadership to drive deep learning, it is now. We need the Why, the What & the How. The Authors of 'Implementing Innovative Leadership in an Inclusive Learning Environment' deliver - with compelling clarity - on all three...

Biology: Life as We Know It

Author(s): Andrew Baldwin

After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.This text not ...

Public Speaking: Essentials for Excellence

Author(s): Shawn Wahl, LeAnn Brazeal, Mark Butland

By providing students theory and practical skills, Public Speaking: Essentials for Excellence prepares students to become effective public speakers in various speaking situations they may encounter in their lives (business presentations, tributes, eulogies, commencement addresses, small group, and m...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version

Author(s): Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...