Cracking the Code: Successful Strategies for Business Writing

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

For early-career professionals, your first contact with prospective employers or customers is usually through your writing.  Email introductions, cover letters, and everyday correspondence play a large and important role in your professional success.  Cracking the Code: Successful Strategies for Bus...

Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

New Venture Launchpad

Author(s): Kevin Cox, Roland Kidwell

New Venture Launchpad provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepreneurs with a pro...

Elementary School Teaching: Plan, Teach, Inspire

Author(s): Elaine Pierce Chakonas

Elementary School Teaching: Plan, Teach, Inspire prepares future elementary school teachers to plan instruction and teach diverse learners in today's classrooms.  Special focus is given to teaching students with a variety of needs and abilities, including English language learners, students with dis...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...

The Music Business: Follow the Money - How the Industry Works

Author(s): B.G. Woods

Amazing advancements in digital technology have made the market for consumers who may select to use music and entertainment products is huge – around 8 billion.The changes in technology, consumer behaviors, and how music and entertainment are monetized globally have affected the structure of the mus...

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Singh Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...

Safety, Nutrition and Health in Early Education

Author(s): CATHIE ROBERTSON

Safety, Nutrition and Health in Early Education explores early childhood safety and nutrition in a variety of facets, including indoor and outdoor safety, emergency procedures, nutrition and food safety, as well as a chapter on holistic wellness in early childhood education. Topics such as diversity...

Readings in Faith and Race in America: The African American Religious Experience

Author(s): Jon R Stone, Carlos R Piar

This four volume series presents to students of American religion a collection of primary source materials that serves to illustrate the ethno-racial dimensions of religion in America beyond its usual European expressions. The ethno-racial religious communities featured in this anthology broadly inc...