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A Constant Struggle: Documents and Readings in African American History to 1865, Volume 1
Author(s): Yohuru R Williams, Tamara Brown, Dr. Roger Davidson
A Constant Struggle: Documents and Readings in African American History volumes provide essential primary source documents and informative essays for the study of African American history from its African origins to contemporary times. The volumes assist in building critical thinking skills for the ...Tourism: Concepts and Practices
Author(s): John Walker, Christopher John M. Walker
Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...Policing for the 21st Century: Realizing the Vision of Police in a Free Society
Author(s): Christine Gardiner, Matthew J Hickman
Policing for the 21st Century: Realizing the Vision of Police in a Free Society provides a thematic overview of policing and its role in American society. This text is unique in that it provides extensive information about how police identify community problems, the methods police use to respond to ...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...about product
A Criminological Guide and Theoretical Analysis of Serial Killers and Infamous Murders
Author(s): Michael Birzer, Robert Holland
Much of the general public’s knowledge of serial killers is a product of sensationalized and stereotypical presentations in the media. It’s time to break free of what we think we know and draw our information from factual analysis.Serial Killers provides an interdisciplinary approach to the study of...Event Planning and Management: Communicating Theory and Practice
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...about product
Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...Humanity, Diversity, and The Liberal Arts: The Foundation of a College Education
Author(s): Joseph B Cuseo, Aaron Thompson
Summer reading programs for first-year students should be focused on the needs of those students. This book moves away from the paradigm of using general audience novels for summer reading programs. It is a high-impact book written by experienced first-year educators for this specific student audien...Restaurant Management: A Best Practices Approach
By: Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
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Restaurant Management: A Best Practices Approach
Author(s): Frederick DeMicco, Cihan Cobanoglu, Joseph Dunbar, Robert Grimes, Chen Chen, James R Keiser
The Recipe for Success in Restaurant Management…Restaurant Management: A Best Practices Approach introduces the reader to the vast menu of opportunities available in the restaurant industry - from creating business plans to guest service, quality management, labor costs and beyond.Written by a diver...Exploring the World of Plants: General Botany Laboratory Manual
Author(s): Amanda Chau
Exploring the World of Plants: General Botany Laboratory Manual by Amanda Chau:Is an excellent companion to Introductory Plant Science. Lab exercises are arranged to complement the lecture materials and provide hands-on experience to enhance student understanding of plant biology.Each lab exercise h...