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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Elements of Physical Geology: An Interactive Experience
Author(s): Mark A Tinsley
Physical geology is an exciting and dynamic scientific discipline. However, students who take physical geology in an online format often fail to experience the science fully because they are forced to complete virtual, non-tactile lab exercises that are uninspiring and only marginally instructive. ...
Introduction to Database Design and SQL
Author(s): LOUIS S. SAPIA
Introduction to SQL provides step-by-step instructions with plenty of graphics and examples to help students grasp the material and gain the skills needed for database-related employment. Students have access to a full human resources database that can be downloaded from the author's website. This d...
Biology 101 Textbook and Laboratory Kit
Author(s): Magellan Learning Solutions LLC
General Biology I: The Science of Life is a foundational publication for non-major’s biology students. It comes with a kit that includes everything the student needs for the course, making it perfect for online courses as well as in-person learning. This publication integrates biology with everyday ...
Case Studies in Terrorism
Author(s): Barry Denton
Be Heard: Public Speaking for College and Career
Author(s): Niaz Khan
New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...