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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Case Studies in Terrorism
Author(s): Barry Denton
Be Heard: Public Speaking for College and Career
Author(s): Niaz Khan
New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...
A Foundation in the Science of Statistics
Author(s): Michael McKenna
A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...
Introduction to Database Design and SQL
Author(s): LOUIS S. SAPIA
Introduction to SQL provides step-by-step instructions with plenty of graphics and examples to help students grasp the material and gain the skills needed for database-related employment. Students have access to a full human resources database that can be downloaded from the author's website. This d...
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Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures
Author(s): Alusine M Kanu, Thomas P. Morra
Communication is a dynamic discipline that is meant to be shared…. Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures not only provides comprehensive coverage of the discipline, but encourages the reader to actively interact with it through various di...